Discover the joy of cycling with Primary Direct’s affordable bikes and accessories. Our range combines quality, durability, and style, perfect for riders of all levels. Whether you’re commuting or exploring trails, our bikes and accessories ensure a smooth and enjoyable ride. Choose Primary Direct for your cycling needs!
Compare at $2,499.99
Shimano 8-speed rapidfire shifters
Tires: Maxxis Overdrive 700x47C
Motor: 48V/500W
Fork: Suntour NEX
Height range: 1.6 m to 1.9 m (5 ft. 3 in. to 6 ft. 2 in.)
Compare at $1,899.99
As an amazingly affordable entry into eBikes the Metro CX delivers a level of excellence that will seem unbelievable.
POWER
‘Whisper quiet’ slim motor with up to 48Nm torque delivering effortless climbing, consistent pedal assist and smooth speed control through 9 Levels of power assisted pedaling and a power on demand throttle override (throttle is disabled in level 0 for safety).
COMFORT
The suspension fork is perfectly suited to handle uneven riding surfaces and reduce arm fatigue over extended long distance outings. It is equipped with a lock out system that will enhance energy efficiency when riding on smooth surfaces.
SAFETY
The brake levers are fitted with motor cut off to ensure stopping can be performed safely at all times. Integrated bell on the right brake lever to announce your presence to other road/path users.
Tektro disc brakes with large (180mm) rotor provide decisive stopping power in all weather conditions.
Compare at $1,999.99
A hardtail electric fat bike with extra large 4.5" wide tires that improve float and traction. Gnarly Kenda Juggernaut tires feature bigger knobs spaced further apart that dig into loamy, snowy, or sandy terrain. Redesigned hydroformed aluminum alloy frame is sturdy but approachable with lower standover height, due to aggressively sloped top tube, and fully integrated downtube battery pack. The bike is feature complete with alloy fenders, rear rack, and integrated lights.
Advanced 32 pulse cadence sensor is responsive and durable. Unique "Electronics Access Port" bottom bracket box makes the bike easy to service, improving reliability since this is a direct-order ebike. Powerful 48 volt 13 amp hour battery system uses a powerful 22 amp controller that supports a 500 to 750 watt hub motor offering up to 80 newton meters of torque. The punched out rims reduce rolling mass and overall weight, making the bike easier to start.
Simple greyscale display is easy to read, interact with, and even has a full sized USB Type A charging port built in so you can maintain a phone, run additional lights, or use other portable electronic devices. Variable speed trigger throttle is reliable and ideal for off-road riding because it offers full power override in all 9 levels of assist. Overall great attention to detail with sturdy spokes, slap guard, derailleur guard, narrow wide chainring, optimized 11 to 34 tooth cassette with 8 speed drivetrain, adjustable suspension fork, great pedals, kickstand, and integrated bell.
Only available in one frame size and color, but the long 350mm seat post and adjustable angle stem provide a decent range of fit options. The bike is fairly heavy at 73.9lbs, but they've kept weight mostly low and center. The suspension fork uses a straight steer tube, so upgrade options are somewhat limited, and it locks out vs. compression adjust and felt kind of bouncy to me. Mechanical disc brakes aren't as easy to operate as hydraulic, but they do have motor inhibitors and are easier to repair "in the wild" if necessary.
Compare at $1,999.99
Powerful 48 volt 500 watt (750 watt peak) hub motor
Tektro hydraulic disc brakes
Power assisted pedalling and on demand throttle
CST Rock Hawk trail tires 70 cm × 6 cm (27.5 in. × 2.4 in.)
Height range: 1.65 m to 1.9 m (5 ft. 5 in. to 6ft. 2 in.)
Compare at $539.99
Hand built 6061 all aluminum ally press formed frame, light and responsive, tetra mechanical disc brakes, Shimano ALTUS 21 speed drivetrain, alloy double wall rims, internal cable routing in the frame.
Compare at $569.99
All-aluminum lightweight frame is designed to have the speed of a road bike and the ruggedness of a mountain bike. Feel free to explore on the Northrock CTM. Combining the geometry of a mountain frame and the efficiency of a road frame, the CTM is the ultimate “go anywhere” bike. Shimano integrated trigger shifters with brake levers work in concert with the Shimano triple crank and Tektro mechanical disc brakes for responsive stopping. Kenda 700x38c tires roll effortlessly from paths to pavement. While an SR Suntour NEX suspension fork provides comfort and greater control while on the bicycle. Experience endless possibilities on the CTM, a bicycle built for all types of riding.
Frame: all-aluminum 6061, dual-sport specific geometry, press formed aluminum frame for performance and lightweight, fender and rack mounts, water bosses and replaceable derailleur hanger
Frame Size: medium 45.72 cm (18 in.), fits most riders 1.6 m to 1.9 m (5 ft. 6 in. to 6 ft. 2 in.)
Colour: Satin graphite accented with cool grey and euro blue
Fork: SR Suntour NEX, preload, disc mount, 63mm travel
Headset: sealed integrated threadless
Crank: Shimano, 48/38/28
Bottom bracket: sealed cartridge
Rear derailleur: Shimano Altus
Shifter: Shimano EF-41 rapid-fire (21 speeds)
Cogset: Shimano (14-28T)
Chain: KMC-HV500
Brakes: Tektro mechanical dual disc
Brake levers: Shimano EF-500 integrated with shifter
Front hub: 32H alloy with quick-release
Rear hub: 32H alloy with quick-release
Spokes: stainless-steel
Rims: alloy double wall lightweight
Tires: Kenda dual-terrain, 700x38c
Handlebars: NR 31.8 mm low rise black alloy
Grips: Velo ergonomic dual density comfort grip
Stem: NR sport, 10-degree
Seatpost: alloy adjustable 30.9mm with quick-release
Seat: Velo performance comfort
Kickstand: included (removal at rider’s option)
Assembly tools: included
Dimensions (L × W × H):
178 cm × 66 cm × 103 cm (70.07 in. × 25.98 in. × 40.55 in.)
Weight : 14.2 kg (31.5 lb)
Compare at $499.99
All-aluminum lightweight press formed frame boasts a unique geometry, bringing together both performance and function for versatile on-and off-road riding. Northrock XCW is the ultimate crossover bike. The unique frame geometry is coupled by expertly blended premium components to deliver performance, function, and style. Complementing the drivetrain is a KMC durable chain and Shimano crank for precision and performance. Northrock XCW is equipped with an SR Suntour NEX front suspension designed to handle unpredictable terrain and Tektro disc brakes to ensure confidence and durability. Equipped with KENDA 66.04 cm x 4.92 cm (26” x 1.5”) treaded tires the XCW rolls from trails to paved surfaces effortlessly. Versatile to its core the Northrock XCW is a bike that looks as good as it performs, finished with a clear-coat paint process with stunning graphics.
Frame: all-aluminum 6061, dual-sport specific geometry, press formed aluminum frame
Frame Size: medium 40.64 cm (16 in.), fits most riders 1.6 m to 1.8 m (5 ft. 4 in. to 6 ft. 1 in.)
Colour: Dark gloss blue accented with silver gloss finish
Fork: SR Suntour NEX, preload, disc mount, 63mm travel
Headset: sealed integrated threadless
Cranks: Shimano FC-TY301 48/38/28T
Bottom bracket: sealed cartridge
Rear derailleur: Shimano Altus
Shifter: Shimano Altus EF-500 rapid-fire (21 speeds)
Cogset: Shimano (14-28T)
Chain: KMC-HV500
Brakes: Tektro mechanical dual disc
Brake levers: Shimano EF500 integrated with shifter
Front hub: 36H alloy with quick-release
Rear hub: 36H alloy with quick-release
Spokes: stainless-steel
Rims: alloy lightweight
Tires: Kenda dual-terrain, 66.04 cm x 4.95 cm (26 x 1.5)
Handlebars: NR 31.8mm low rise black alloy
Grips: Velo ergonomic dual density comfort grip
Stem: NR sport, 10-degree
Seatpost: alloy adjustable 30.9mm with quick-release
Seat: Velo performance comfort
Kickstand: included (removal at rider’s option)
Assembly tools: included
Dimensions (L × W × H):
166 cm × 66 cm × 103 cm (65.35 in × 25.98 in × 40.55 in)
Weight: 14.2 kg (31.3 lb)
Compare at $169.95
Custom adapter kit for mounting a Thule roof rack system to select vehicles.
Compare at $1,799.99
The versatile Elite 3D HD fights battery anxiety with a 576Wh (48V x 12Ah) battery offering up to 90km of range that’s secure yet simple to remove and charge off the bike. Designed for no-fuss maintenance and serviceability, our Easy Access Port and quick-connect electronics allow for anyone to ride with confidence. Stay safe and connected with our USB phone charging port, conveniently integrated into the display. ErgoFit geometry means a fully adjustable, commanding and comfortable riding experience for any riders 5ft 3in to 6ft 2in.
About Assist and Throttle
The 9 Levels of pedal assistance (PAS) are easily controlled from the ergonomic sensor pad interface integrated into the multifunction display. The ‘on demand’ thumb throttle can be engaged at any time to provide a power boost without the need to pedal. Both sets of controls are located conveniently on the handlebar for easy access at all times while hands stay securely placed on the grips.
Pedal assist and throttle controls are sized and spaced to provide maximum accessibility and comfort.
In addition to ‘powered’ modes the bike can be ridden as a ‘traditional’ bike by selecting ‘0’ PAS. In this mode the battery will only provide power to the lights and multifunction display allowing you to ride fully under your own steam whenever you desire.
The Multifunction Display
The LCD backlit display located on the handlebar acts as your ‘in ride’ dashboard, providing all the essential information about your speed and bike performance as well as light controls and diagnostic information for the bikes electronic components.
The Elite 3D HD display has an integrated USB charging port that can be used to conveniently charge electrical devices such as a mobile phone.
Display features:
Speedometer / Max Speed / Average Speed / Odometer / Trip Timer / Diagnostic / Light Switch
The Battery and Motor
The motor has been configured to perform at the highest level legally permitted on Canadian roads. The geared brushless motor system is exceptionally efficient and smooth - maximizing power transfer and minimize power loss.
Power is provided by a 576Wh battery that is seamlessly integrated within the natural shape of the bike frame. The battery locks securely into the bike and is simply removable using the keys provided; no special or additional tools required. For your convenience, the battery can be charged on or off the bike.
Featuring a unique arched leg, the Bones EX gracefully avoids contact with most plastic spoilers found on many of the best-selling sedans, hatch backs and SUVs
This simple, yet game-changing design by Fabio Pedrini transformed the iconic trunk rack into one that could fit 90% of the top 50 vehicles sold in the USA
Equipped with premium bike hold downs and a streamlined strap management system, the Bones EX is penning its own chapter in history books
Retails at $299.99
Compare at $699.99
Sleek and easy to ride, it site on 4.5inch of tires providing excellent tractions on all terrains. The aluminum frane is ultralight with a 9-speed derailleur and mechanical disc brakes, what more do you need to enjoy the snow?
Hydroformed S-6 Aluminum frame
Fork: Aluminum- Brakes: Sram Level Hydraulic brakes
Drivetrain: Microshift Advent 9 Speed w Clutch
Tire width: Terrene Cake Eater 11.4 cm (4.5 in.)
Large: 65.5 cm (25.78 in.)
Dimensions (L × W × H):
205.74 cm x 10.16 cm x 78.74 cm ( 81 in. × 4 in. × 31 in.)
Weight: 16.33 kg (36lb.)